improving pre-paid @Optus
designing high performing campaigns for the optus telecommunications network
project background
Mobile phone plan pricing is always changing as seasonal promotions and various telcos compete for market share throughout the year. During my time at Optus, I was part of a technical team responsible for the pre-paid experience for consumers. I had to work with sales leads, local and off-shore developers to deliver updates to the website.
Requirements gathering was critical for each campaign. Setting up meetings with the sales team, listing key points and sketching layouts in quick conversations helped to establish quality wireframes in just days. The wireframes were then designed out into full mock-ups for approval.
Client
Optus
Period
2017-2018
communication and workshops with stakeholders
Using Confluence and Teams to facilitate workshops as well as daily meetings, communication was frequent and accessible. Most project lead times were short, making detailed feedback critical to completing the campaign on time.
design and delivery
Design was iterative and fast paced. Usually starting with sketches and then moving into software for mocks and approvals. Final layouts were then loaded into the CMS and any new functions developed and tested before release to the public.